After 46 outstanding years as Hai-O Enterprise Bhd, we look forward to the future as we preserve the best of our legacy.
We are excited to invite you into our new home.



Beshom Holdings Bhd is the new “HOME” of Hai-O’s group of companies, a Public Listed Company on the Main Market of Bursa Malaysia Securities Berhad.
Beshom has assumed the listing status of Hai-O Enterprise Bhd on
29 November 2021.

Welcome to BESHOM.

最佳生活    始于家元
海鸥控股有限公司(Beshom Holdings Bhd),2021年11月29日,


Career Job

Product Marketing Specialist

Product Marketing Specialist
Work Location
Batu 3 1/4, Jalan Kapar, 41400, Klang, Selangor.
Date Posted
22 Nov 2023

1. Product Branding and Promotion

  • Develop and execute product branding strategies to enhance product awareness and customer engagement.
  • Collaborate with cross-functional teams to create marketing materials, product packaging, and campaigns that resonate with our target audience.
  • Monitor market trends and competitor activities to identify opportunities for differentiation.

2. Product Training and Education

  • Design and deliver comprehensive product training programs for distributors to deepen their product knowledge and selling capabilities.
  • Create training materials, product guides, and resources to support distributor success.
  • Evaluate training effectiveness and adapt programs as needed.

3. Network Building and Coordination

  • Cultivate and maintain strong relationships with our distributor network, fostering a sense of community and collaboration.
  • Organize and coordinate networking events, product launches, and incentives to motivate and engage distributors.
  • Act as a liaison between the company and distributors, facilitating effective communication and support.

4. Content Creation and Resource Development:

  •  Generate engaging product-related content, including blog posts, videos, webinars, and social media content.
  •  Collaborate with the marketing team to create product-focused marketing collateral.
  •  Ensure that distributors have access to up-to-date product information and resources.

5. Reporting and Analysis

  • Monitor and analyze the effectiveness of product branding and training efforts.
  • Gather feedback from distributors and use insights to improve product marketing strategies.
  • Prepare regular reports on product performance and distributor achievements.
  • Bachelor's degree in Nutrition, Science, Marketing or a related field.
  • Proven experience in product marketing, brand management, or network coordination, preferably in the direct selling industry.
  • Strong creative and strategic thinking skills.
  • Excellent communication and presentation abilities, especially in BM & English
  • Ability to work collaboratively with cross-functional teams.
  • Familiarity with MLM and direct selling regulations in Malaysia is a plus.
  • Enthusiasm for product excellence and a commitment to ethical business practices.
  • Possesses own transport and willing to travel  

Interested applicants are invited to write, fax or email to:

Career Form
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