Hai-O Enterprise Bhd expects a better performance for the financial year ending April 30, 2012, with the anticipation of better sales for its core products in the health, beauty and fashion range.
Managing Director Tan Kai Hee said Hai-O was confident earnings would improve despite the multi-level-marketing (MLM) industry being highly regulated by the government.
He said the company would focus on products that would give the company recurring sales over the long-term and revamp its marketing programmes.
Tan also said the implementation of stricter new membership guidelines in the MLM industry had resulted in less new members and lower revenue and earnings.
"We have also been revamping our marketing programmes to emphasize on product knowledge," Tan said after the company's annual general meeting. - Bernama